Cookie Policy
This Cookie Policy explains how FireFly Automatix, Inc. (“FireFly,” “we,” “our”) uses cookies and similar technologies on fireflyautomatix.com and related services. It supplements our Privacy Statement, which explains the broader categories of personal information we process and your rights with respect to that information.
You can review and change your cookie preferences at any time by clicking the button below or by using the “Cookie Preferences (Opt-out of Ads/Sharing)” link in the footer of every page on our site.
If you have enabled Global Privacy Control (GPC) in your browser, we will treat that as your request to opt out of the sale or sharing of your personal information and the processing of your personal information for behavioral advertising / targeted advertising purposes.
Cookie categories
We use the following five categories of cookies and similar technologies. You can enable or disable each category (except Essential) in the Cookie Preferences modal.
Essential
These technologies are necessary for us to deliver our services to you. For example, these technologies allow us to load content on the page, perform security functions, or store mandatory preferences (e.g. opt-out of sale preferences). These technologies cannot be disabled, and if you configure your browser to block these features, our services or certain features may not function.
Functional
These technologies are used to provide specific features or functions of our site, or to personalize your experience. For example, these technologies are used to maintain log-in sessions for registered users or to store your preferences (e.g. regarding the use of cookies). If you disable these technologies, the features may not function properly, and you may be required to reconfigure your preferences.
Analytics
These technologies are used to analyze the use and performance of our services so that we can measure and improve those services. For example, we may create analytics designed to understand how many people visit our websites, how they reach us, how they navigate the services, how the service performs, and what content is popular. This allows us to improve your experience on our services, and if you disable these services, our sites may not perform optimally.
Targeted Advertising
These cookies enable us and our advertising partners to serve you with relevant targeted advertisements based on your interests and profiles held by us or our advertising partners and ad networks. You might see these advertisements on our sites or on other sites you visit. These technologies may collect information about you on our site, as well as third party sites, and these technologies may be used to associate information collected across sites and contexts. If you disable these technologies, you will still see ads, but they may be less relevant.
Social Media
These cookies are set by social media services that we have added to the site to allow you to share content through social media sites. These social media providers may collect information about your use of our sites, or other sites on the web, and may develop a profile about your interests and behaviors based on such usage. This may affect your experience and the content you see on those social networks. If you disable these technologies, sharing functionality may be disabled.
Cookies and providers
The table below lists the specific cookies and similar technologies we use, the third-party provider that sets each one, the category, the purpose, and the typical duration. This list is reviewed periodically; you can request additional detail by contacting webmaster@fireflyautomatix.com.
| Cookie name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
wordpress_logged_in_* |
WordPress (FireFly) | Essential | Authenticates logged-in users | Session |
wordpress_sec_* |
WordPress (FireFly) | Essential | Secure-area authentication for logged-in users | Session |
wordpress_test_cookie |
WordPress (FireFly) | Essential | Detects whether the browser accepts cookies during login | Session |
wp-settings-time-* |
WordPress (FireFly) | Functional | Stores admin user interface preferences for logged-in users | 1 year |
_cf_bm |
Cloudflare (used by HubSpot and certain FireFly subdomains) | Essential | Bot management and security | 30 minutes |
_cfuvid |
Cloudflare (used by Vimeo, ZoomInfo, and others) | Essential | Rate limiting and unique visitor identification for security/abuse prevention | Session |
llar_login_flow |
Limit Login Attempts Reloaded (WordPress plugin) | Essential | Login throttling for security | Session |
ap_session_id |
FireFly application / plugin | Functional | Session continuity within FireFly application features (provider/duration: verify before publish) | verify before publish |
ff_region |
FireFly (Phase 2 compliance mu-plugin) | Essential | Stores visitor region (CA / US / EU) to deliver the correct legally-required consent banner. Also used by the page cache for region variation. | 1 year |
firefly_consent / cc_cookie |
FireFly (CookieConsent v3 library) | Essential | Stores your cookie consent decisions across categories | 1 year |
_ga |
Google Analytics | Analytics | Distinguishes unique visitors for analytics | 2 years |
_ga_L86PK6QY4Y |
Google Analytics (GA4 property) | Analytics | Persists session state for a specific GA4 property | 2 years |
_ga_YVVE3VSRWX |
Google Analytics (GA4 property) | Analytics | Persists session state for a specific GA4 property | 2 years |
__hssc |
HubSpot | Analytics | HubSpot session tracking (counts sessions and pageviews) | 30 minutes |
__hssrc |
HubSpot | Analytics | HubSpot session restart marker | Session |
__hstc |
HubSpot | Analytics | HubSpot visitor tracking (first / last / current visit timestamps) | 6 months |
hubspotutk |
HubSpot | Targeted Advertising | HubSpot visitor token used for CRM linkage and lead-based retargeting | 6 months |
_vwo_uuid_v2 |
VWO (Visual Website Optimizer) | Targeted Advertising | A/B testing and behavioral analytics across sessions | 1 year |
_zitok |
ZoomInfo (suspected; verify) verify before publish | Targeted Advertising | Visitor identification for marketing/intent data (provider unconfirmed in Phase 0; verify before publish) | verify before publish |
ab_users |
verify before publish | Analytics or Targeted Advertising — verify | Personalization / A/B test bucket assignment (provider unconfirmed in Phase 0) | verify before publish |
tracking_id |
verify before publish | Analytics or Targeted Advertising — verify | Generic visitor tracking identifier (provider unconfirmed in Phase 0) | verify before publish |
_session |
verify before publish | Functional or Analytics — verify | Session continuity for a third-party widget or service (provider unconfirmed in Phase 0) | Session |
player |
Vimeo | Functional | Stores video player preferences (e.g. volume, captions) | 1 year |
vuid |
Vimeo | Analytics | Tracks anonymized viewing analytics across Vimeo-embedded videos | 2 years |
FireFly may also load embeds (for example, Vimeo videos, YouTube videos, social-media share buttons, or HubSpot forms) that set additional third-party cookies. Where those embeds are non-essential, FireFly gates them behind your consent in the relevant category (Functional, Social Media, or Targeted Advertising as appropriate).
How to manage cookies
You have several ways to manage how cookies are used on our site:
- Cookie Preferences modal — click the Cookie Preferences button above (or the “Cookie Preferences (Opt-out of Ads/Sharing)” link in the page footer) to enable or disable categories.
- Global Privacy Control (GPC) — if your browser has GPC enabled, we honor it as an automatic opt-out of the sale/sharing of your personal information and the processing of your personal information for targeted advertising. The consent banner will display a “Global Privacy Control signal honored” indicator when GPC is detected.
- Browser settings — most browsers allow you to refuse, accept, or delete cookies through their settings. Note that disabling Essential cookies may prevent the site from functioning correctly.
- Third-party opt-outs — you can also opt out of certain third-party tracking directly with the provider:
- Google Ads — myadcenter.google.com
- Meta — facebook.com/settings?tab=ads
- Network Advertising Initiative — optout.networkadvertising.org
Updates to this Cookie Policy
We may update this Cookie Policy from time to time as our use of cookies and similar technologies changes. When we do, we will update the “Last Updated” date at the top of this page. We recommend that you review this Cookie Policy periodically.
Contact
Questions about our use of cookies? Contact webmaster@fireflyautomatix.com or write to:
FireFly Automatix, Inc.
1130 S 3800 W, Suite 100
Salt Lake City, UT 84104
United States
Toll-free Phone: +1 888-700-6086